Medvi May Be a Scam, But the Lesson Is Real: AI Image and Video Generation Is a Path to Marketing Success
In early 2026, the New York Times ran a jaw-dropping profile on Matthew Gallagher, a 41-year-old entrepreneur who built Medvi—a telehealth platform selling compounded GLP-1 weight-loss drugs like semaglutide and tirzepatide—from his Los Angeles living room. With just $20,000 and two months of work, Gallagher and his brother scaled the startup to $401 million in 2025 sales and are on track for $1.8 billion in 2026. The secret? Artificial intelligence handled almost everything: code, website copy, customer service scripts, performance analytics, and, crucially, the eye-catching images and videos that powered their ads. Yet scroll through Trustpilot, Reddit, or BBB reviews and you’ll see a very different story. Customers complain of double charges, surprise $299 monthly bills after canceling, missing shipments, and nightmarish refund processes. Some call it an outright scam. LegitScript certification and a money-back guarantee exist on paper, but the flood of frustrated patients sug...